From strategic planning to brand development, right through to production, we've spent the last 20 years perfecting ways to streamline the process and better communicate winning brand messages at retail. That's why our customers are found at leading retailers all over North America...and why millons of eyes are on our work each and every day!
Our Work Top
Our annual reports communicate a meaningful and compelling corporate message that resonates with stakeholders.
Spalding Media has been designing the Dairy Farmer's annual report for each of the past 11 years. The reports reinforce the DFO brand and communicate their vision of a dynamic, profitable, growing dairy industry. Utilizing bold illustration, compelling photography, specialized print and finishing techniques such as uv coating, foil stamping and embossing, the reports have been an effective touch point, reaching out to stakeholders, sponsors and the farming community alike.
The redesigned brand identity retains key core values of the previous identity, while updating it with a fresh contemporary presence.
Ontario Egg Producers is an independent marketing organization that came to Spalding Media to redesign their identity with the goal of continuing to heighten consumer confidence and awareness in the egg industry. An accompanying educational brochure was also designed and made available to consumers and schools as an effective tool for increasing knowledge about egg farming while building the Ontario Egg Producers brand.
The overall simplicity of the package communicates a clean, healthy and fresh brand message.
Lifestyle Innovations™ commissioned Spalding Media to assist in the launch of a family of revolutionary food storage containers and bags that feature anti-bacterial silver particles which help keep food fresher, longer. A “Good Housekeeping” style seal of approval was created to brand silver as the safest, most advanced natural anti-bacterial agent for the home. The Osofresh packaging speaks to the premium quality product offering, with strong consistent branding, vibrant colour, and impactful photography.
Since 1996, Sleep Innovations has provided consumers a deeply luxurious, rejuvenating sleep experience.
Sleep Innovations is one of the world's leading innovators and manufacturers of Memory Foam mattresses, pillows, mattress toppers and specialty sleep products. Right from the start, working with the pioneers at Sleep Innovations, Spalding Media has been part of building the now $1.5 billion Memory Foam bedding industry. Providing name ideation, brand development, innovative packaging, advertising campaigns, event marketing, print production, warehousing and just in time delivery to retailers across North America.
Good food and fun times are conveyed through the brand at this contemporary and sophisticated restaurant.
Razorback Smokehouse + Barbeque, is an upscale bistro style restaurant that uses traditional cooking techniques to make deliciously smoked southern food. Using a friendly illustration of a Razorback wild boar as well as incorporating a stylized flame, we built an identity that emphasizes the BBQ offering and fun atmosphere. Coupled with a clean, modern font, the identity coveys an appealing message to any truly refined foodie.
Balance in luxury, balance in comfort,
add a little Kultur to your home.
The Kultur brand represents a premium, euro-style line of bedding products targeted to high-end retail stores. Spalding Media was involved in all aspects of the marketing process, ranging from the evolution of the brand name to packaging and design of point of sale materials. The challenge was to diversify line extensions while retaining the brand personality. The result was an exceptional line of packaging that offered differentiation to the category.
Capabilities Top
Brand
|Design
|Build
|Our Philosophy
At Spalding Media, we blend these three segments of the marketing process, becoming a seamless solution provider, helping you transform the way you connect with your customers. Delivering end-to-end marketing solutions regardless of size and complexity, we offer accountability, effciency, and ingenuity.
Whether a product brand, a service brand, or a personality brand, we have the expertise needed to help you articulate a compelling brand message that will resonate with your audience. With services encompassing discovery, strategic development, product positioning, and brand name generation, we work with you to examine the competitive landscape, sort through the clutter, find the right prospects, and help you carve out a winning position in the marketplace.
Once your brand’s position is established, it’s time to leverage that position to maximum advantage. At Spalding Media, we know how important it is to employ the right vehicle to carry the right message. Our design expertise covers business to business communication, consumer packaging, point of sale material, electronic media, and even video production.
In the last ten years, we’ve produced more than 60 million point-of-purchase pieces for our clients. Whether you require high graphic retail packaging, polybags, point of purchase displays or a simple hang tag, we have all the experience and ability to deliver. Right from initial conceptual design all the way through to production, we handle every stage of the process, even warehousing and just in time delivery.
Contact Top
T: (416) 749-3555 F: (416) 745-9307
info@spalding-media.com